07
Acai Seller Central Coast Nutraceuticals Hit With Fine
Posted under Acai Berry by leeOne of the largest on line distributors of Acai – Central Coast Nutraceuticals – has been forced to pay a settlement to the tune of $1,375,000 after Arizona attorney general Terry Goddard attacked what he described as “deceptive on line advertising and sales practices”.
CCN were offering a so-called “free trial” to new customers. This free trial required a small down-payment for shipping and handling, payable by credit card. There was then a short period during which, if they wanted to, customers needed to contact the company in order to cancel further payments for a continued ’subscription’. This subscription involved in CCN shipping Acai berry and other products at premium prices. The difficulty came when customers tried to cancel the charges: CCN didn’t answer e-mails, and people phoning were left on hold for well over an hour.
Terry Goddard’s office received hundreds of complaints from customers who felt they had been treated wrongly: the settlement includes $350,000 for consumer restitution. Customers of CCN feel they are owed money have until 17 August, 2009 to submit their claim to the Arizona Attorney General’s office. $25,000 of funds set aside to cover the states legal cost, while the remaining $1 million went towards civil penalties to the state.
Acai has been very popular topic with the media of late, and settlements like this are big news which only serve to heighten the public’s interest in Acai products. Unfortunately a small minority of disreputable on-line sellers are dragging down the good name of an entire industry.


Add A Comment